Energy drink giant Monster Energy will remain a major player in the Virgin Australia Supercars paddock after re-signing with Prodrive Racing for 2018.
Monster Energy will retain its title sponsorship of Cameron Water’s #6 Monster Energy Ford with the 23-year-old showing exceptional speed this season, including his maiden Supercars win at the Sandown 500 in September.
Monster Energy Oceania Marketing Director, Tim Ryder, was delighted to be reaffirming the brand’s strong presence in one of the world’s leading motorsport categories.
“Monster Energy has had a long-standing association with Motorsport and we’re excited to extend our partnership with Prodrive Racing and Cam,” Ryder said.
“Some of the world’s best drivers run the iconic M-claw logo and it’s great to have that association with one of the sport’s up-and-coming superstars in Cam Waters.
“Supercars is the biggest motorsport product in Australia and we’re looking forward to seeing the Monster Energy team stepping foot on the podium, plenty next season.”
With the Sandown win and recent podium to his name at the last weekend’s Gold Coast 600, Waters is keen to be back racing for Monster Energy for a third season in Supercars.
“It’s awesome to be back with Monster Energy for a third year and I’m pumped for 2018 and getting some more wins for the team!” Waters said.
“Monster Energy is such a cool brand to work with, there’s so much crossover with other sports and athletes like here today [with Speedway riders] and that can be a massive help in itself being able to spend time with world champion athletes and gaining valuable knowledge from them.
“I feel like I’ve proven myself in 2017 and that we have the right package as a team both technically and commercially to fight for titles, and that is the goal. I’d love to win a Championship with Monster Energy on my car and pay them back for all the support they’ve shown in getting me to pinnacle of Australian motor racing.” Waters added.
On hand to help Waters announce the new deal was fellow Monster Energy athlete and Speedway World Champion Chris Holder, who echoed the thoughts of the young Supercars’ driver.
“To have the support of a global brand such as Monster Energy at such a young stage in your career is a massive boost for any athlete,” Holder said.
“Monster Energy has a pedigree in backing winning talent and Cam has proven this year he has what it takes to mix it up with the best in Supercars so I wish him all the best next year.”
“I’ve had Monster Energy on-board for the bulk of my career including 2012 – my championship winning year – it’s an amazing family to be part of and I’ll be hoping to show my thanks to the brand once more with a win at this weekend’s Speedway Grand Prix at Etihad Stadium.” Holder added.
Waters and the Monster Energy Racing crew’s focus now lies on next weekend where the championship takes crews across the Tasman for the Auckland SuperSprint at Pukekohe Park Raceway, November 3-5.